We are Aura

At Aura, we believe in natural and sustainable beauty.


Natural care to be your best self

Aura is your health conscious beauty partner.
We created a safe and friendly space to help women & girls embrace their beauty.

With two natural beauty bars located in Saudi Arabia and an online store that offers clean skincare, haircare, nails and other selfcare products, Aura is at the forefront of a clean & sustainable beauty movement that cares about the planet's health too!


Make the best of clean beauty

At Aura, we care about making you feel beautiful and healthy from the inside out.

We carefully select only the best high-quality clean beauty brands, from skincare and haircare to beauty tools & accessories, nailcare, brows & lashed products, etc.

As a main actor of the clean beauty movement in Saudi, Aura is committed to offering you total ingredients transparency as well as a comprehensive understanding of the quality and eco-ethical profile of each and every product we select.


Empower women & girls

Aura is so much more than a store. It is a hub where women come together to create, uplift and share ideas.

Our mission is to empower women and girls in our community. Everything from branding to products are all chosen to support other female led businesses and local entrepreneurs.

We host monthly pop ups and workshops. Pop ups include showcasing local designers mindfulness and meditation
workshops, and yoga classes lead by inspiring Saudi women.